Abstract

The high cost of physical assets, the need to omptimize the use of space, the incorporation of new technological infrastructures, the hybridization of the physical and digital worlds, the acquisition of new buying habits and changes in product promotion strategies are radically transforming the models of experience and relationship in retail spaces. 

As a result of this situation, in recent years there has been evidence of an evolution in this sector towards the developement of showrooms or specialized commercial spaces where the cretion of a ritual and a common, close and shared experience is promoted around the act of knowing the news and products of a brand. 

In this context, it is a priority to advance in a scientific and systematic approach that allows the objetive and empiric assessment of the impact that interior design has over changes in perception, emotion and behaviour of visitors who come to these product exhibition spaces. 

That's why VITA project's main objetive is to investigate, in new and pioneering ways in the habitat sector, the use of capabilities such as computer vision technology and principles of neuroscience to develop new decision software projects aimed at supporting creative decisions of changes in the interior design of exhibition spaces for habitat products in the retail sector (showrooms).