Research of computer-based solutions to redesign spaces and interior design products in exhibition venues for the retail sector


The high cost of physical assets, the need to omptimize the use of space, the incorporation of new technological infrastructures, the hybridization of the physical and digital worlds, the acquisition of new buying habits and changes in product promotion strategies are radically transforming the models of experience and relationship in retail spaces. 

As a result of this situation, in recent years there has been evidence of an evolution in this sector towards the developement of showrooms or specialized commercial spaces where the cretion of a ritual and a common, close and shared experience is promoted around the act of knowing the news and products of a brand. 

In this context, it is a priority to advance in a scientific and systematic approach that allows the objetive and empiric assessment of the impact that interior design has over changes in perception, emotion and behaviour of visitors who come to these product exhibition spaces. 

That's why VITA project's main objetive is to investigate, in new and pioneering ways in the habitat sector, the use of capabilities such as computer vision technology and principles of neuroscience to develop new decision software projects aimed at supporting creative decisions of changes in the interior design of exhibition spaces for habitat products in the retail sector (showrooms).


Results transferable to companies

The results of the project will be applied to the digitalization and improvement of processes within the value chain of the design and equipment of exhibition spaces for habitat products in the retail sector. In particular:

  • Showrooms managers and promoters, through better management of operational and commercial processes, as well as defining new or supplementary services aimed at their product suppliers and interior designers.
  • Manufacturers and distributors of habitat products, by streamlining product redesign and testing new innovative atributes.
  • Interior design studios or architects in charge of introducing reforms in spaces, thanks to the availability of empirical knowldege about the efficiency of different interior design products, configurations and creativities.


Innovative Business Groups Program (AEI) of the Ministry of Industry, Commerce and Tourism: AEI-010500-2021b-130

Participants' opinions

Mr. José Antonio Bertolín (Grupo Lober)