In view of the challenges identified in our strategic plan, our topics of interest are as follows:
- Industry 4.0, which we refer to as Habitat 4.0:
- Process digitization:
- Procurement and logistics
- Technical department and production
- Marketing and commercialization
- Smart products: functional differentiation for incorporating technology and the IoT
- Digital enablers: augmented and virtual reality
- Two-way communication with consumers: social media
- Collaborative platforms for gaining and sharing market intelligence
- Process digitization:
- Product conceptualization: trends, design thinking, creativity, market testing, user requirements in B2C and B2B
- Circular economy: green design in interior furnishing manufacturing specialties, process sustainability, environmental management and the chain of custody
More information and contact:
Julio Rodrigo: innovation@ambitcluster.org