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Objectives

In view of the challenges identified in our strategic plan, our topics of interest are as follows:

  • Industry 4.0, which we refer to as Habitat 4.0:
    • Process digitization:
      • Procurement and logistics
      • Technical department and production
      • Marketing and commercialization
    • Smart products: functional differentiation for incorporating technology and the IoT
    • Digital enablers: augmented and virtual reality
    • Two-way communication with consumers: social media
    • Collaborative platforms for gaining and sharing market intelligence
  • Product conceptualization: trends, design thinking, creativity, market testing, user requirements in B2C and B2B
  • Circular economy: green design in interior furnishing manufacturing specialties, process sustainability, environmental management and the chain of custody

More information and contact:

Julio Rodrigo: This email address is being protected from spambots. You need JavaScript enabled to view it.