Summary

The creation of joint promotional platforms for products and brands specializing in the contract hospitality sector with a similar format to InteriHotel but focused on the local market. The marketplace is held in areas with a high concentration of hotel establishments. Visitors to the marketplace include hotel executives and opinion leaders, particularly professionals planning hotel refurbishment or construction projects in the short to medium term.

Objectives:

• Uniting the supply and demand sides of the contract hospitality sector in areas with a high concentration of hotels
• Generating real business opportunities (new construction or refurbishment projects detected)

Format:

• Held at a unique venue
• A two-day event
• An exhibition area where brands present their products in a realistic setting, recreating small hotel settings with a lightweight assembly
• Conference sessions with presentations from opinion leaders and project managers in hotel chains on relevant issues in the contract hospitality sector, as well as discussion panels

Pop-Up event statistics (average per event):

• 30 participating companies
• 250-300 hotel professionals and opinion leaders attending
• 200 new contract hospitality projects identified for the companies