Summary

Permanent showrooms each shared by 12 complementary (non-competing) companies for the joint promotion of their products and brands in the contract sector specializing in furnishings for communal spaces (hospitality, retail, corporate, public spaces, etc.).

Objectives:

• Joint promotion of the participating companies’ products and brands and showcasing the contract channel.
• Networking with opinion leaders and purchasing managers in the contract hospitality sector.
• Detecting business opportunities in terms of contract projects for the participating companies.

Key features:

• Showroom area in a unique building in an unbeatable location in Madrid with great transport links.
• Contacts exchanged. The showroom gives participants a special opportunity to network exclusively with professional opinion leaders and purchasing managers.
• Shared Showroom Manager For each showroom, AMBIT hires a technician to manage the venue, welcome visitors and promote the event to attract more professionals. The Showroom Manager is an architect or interior designer with a commercial profile, ensuring sound technical knowledge and useful assistance to visitors.
• Mutual recommendations. The participating companies generate traffic in the showroom and share their contacts.
• Common framework created on a customized basis for each showroom.
• Intensive communication managed by AMBIT (databases of activities in the contract hospitality sector: InteriHOTEL, Pop-ups, HiContract, etc.).
• Activities and events: Technical sessions, company events and networking events.