- Advanced systems used to analyze the experience at tourist facilities
The interior design of tourist spaces plays a central role in triggering emotions among tourists and visitors and in making interactions with them more significant and attractive. At the same time, designs should reflect the heritage and the storytelling of the surroundings and should keep in mind the operational needs of the teams that manage tourist centers on a day-to-day basis.
In this context, the SENSATUR project explores the combination of Evidence-Based Design methodology and technologies used to develop new intelligent systems, in order to objectively and empirically assess the impact of interior design and museum discourse on changes in the perception, emotions and behavior of visitors to tourist spaces.
Results transferable to companies
The results of the SENSATUR project will allow for the digitization of the collection processes of data relating to the influence of interior design on user behavior. For companies that form part of the habitat ecosystem, this means that:
- Specifiers (architects and interior designers) will use this new data source to better understand the influence of space design parameters on visitor behavior (for example, lighting, objects, contour elements such as wall and floor tiles, and decor elements).
- Product manufacturers will be able to measure the performance of the use of specific products by monitoring the user's reaction to them in various interior tourist spaces.
- Product designers will be able to obtain data on the objective perception of the end user within the context of everyday or natural use. This will allow them to optimize or customize the design and configuration of their products in more specific contexts of use.
Innovative Business Groups Program (AEI) of the Ministry of Industry, Commerce and Tourism: AEI-010500-2021b-149.