Summary

The leisure industry is one of the sectors that in recent years has advanced the most in proposing multi-channel experiences in order to achieve more customized entertainment experiences for its customers. Additionally, the recent pandemic has made it necessary to update and add new design principles in this specific environment. These new principles now require and will require - post-pandemic - an adaptation of physical leisure spaces that takes into account new attributes, such as the multi-functionality of the space or the enhancement of the perception of hygiene, safety and the well-being of the client. Therefore, in order to remain competitive, the leisure space must assimilate this type of intervention by way of new contract projects.

One of the main results of the ContractVR project will be the co-creation of a conceptual space (or Concept Room) that allows a response, from an interior design point of view, to emerging consumer needs and to the habits of families who use leisure spaces. This conceptual space will serve as a laboratory of ideas for the managers of these types of spaces in the near and distant future. Furthermore, it will serve as a specific instrument to structure an open process for the exploration, reflection and design of new interior design experience challenges and opportunities.

In a way that is novel for the contract-hospitality sector, the validation of the Concept Room developed by the project will be carried out in a real-time, multi-user, holo-communications environment. This technology, developed by the i2CAT Foundation, will make it possible to virtually validate and experience the conceptual space developed by ContractVR, within a context closer to the reality of the final space.