WEcontract BCN

Showroom shared by 15 companies for promoting the contract hospitality channel

Summary

Permanent showrooms each shared by 15 complementary (non-competing) companies for the joint promotion of their products and brands in the contract sector specializing in furnishings for communal spaces (hospitality, retail, corporate, public spaces, etc.).

 

Objectives:

  • Joint promotion of the participating companies’ products and brands and showcasing the contract channel.
  • Networking with opinion leaders and purchasing managers in the contract hospitality sector.
  • Detecting business opportunities in terms of contract projects for the participating companies.

Key features:

  • Showroom area in a unique building in an unbeatable location in Barcelona with great transport links.
  • Contacts exchanged. The showroom gives participants a special opportunity to network exclusively with professional opinion leaders and purchasing managers.
  • Shared Showroom Manager For each showroom, AMBIT hires a technician to manage the venue, welcome visitors and promote the event to attract more professionals. The Showroom Manager is an architect or interior designer with a commercial profile, ensuring sound technical knowledge and useful assistance to visitors.
  • Mutual recommendations. The participating companies generate traffic in the showroom and share their contacts.
  • Common framework created on a customized basis for each showroom.
  • Intensive communication managed by AMBIT (databases of activities in the contract hospitality sector: InteriHOTEL, Pop-ups, HiContract, etc.).
  • Activities and events: Technical sessions, company events and networking events.

 

Applicable results for companies

  • Participation in a showroom in an unbeatable location, aimed at opinion leaders and purchasing managers in the contract hospitality sector.
  • Networking with purchasing managers and opinion leaders in the contract hospitality channel.
  • Identification and development of business opportunities in the field of contract projects.

Showrooms

2015, Ps. de Gràcia, 81 3er 2a, Barcelona

2020, Rbla. de Catalunya, 43 Principal 1a, Barcelona

 

Funding

ACCIÓ, co-financed by the participating companies. 

Web

www.wecontractbcn.com

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Participants