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WEcontract BCN

Showroom shared by 15 companies for promoting the contract hospitality channel


Permanent showrooms each shared by 15 complementary (non-competing) companies for the joint promotion of their products and brands in the contract sector specializing in furnishings for communal spaces (hospitality, retail, corporate, public spaces, etc.).



  • Joint promotion of the participating companies’ products and brands and showcasing the contract channel.
  • Networking with opinion leaders and purchasing managers in the contract hospitality sector.
  • Detecting business opportunities in terms of contract projects for the participating companies.

Key features:

  • Showroom area in a unique building in an unbeatable location in Barcelona with great transport links.
  • Contacts exchanged. The showroom gives participants a special opportunity to network exclusively with professional opinion leaders and purchasing managers.
  • Shared Showroom Manager For each showroom, AMBIT hires a technician to manage the venue, welcome visitors and promote the event to attract more professionals. The Showroom Manager is an architect or interior designer with a commercial profile, ensuring sound technical knowledge and useful assistance to visitors.
  • Mutual recommendations. The participating companies generate traffic in the showroom and share their contacts.
  • Common framework created on a customized basis for each showroom.
  • Intensive communication managed by AMBIT (databases of activities in the contract hospitality sector: InteriHOTEL, Pop-ups, HiContract, etc.).
  • Activities and events: Technical sessions, company events and networking events.


Applicable results for companies

  • Participation in a showroom in an unbeatable location, aimed at opinion leaders and purchasing managers in the contract hospitality sector.
  • Networking with purchasing managers and opinion leaders in the contract hospitality channel.
  • Identification and development of business opportunities in the field of contract projects.


2015, Ps. de Gràcia, 81 3er 2a, Barcelona

2020, Rbla. de Catalunya, 43 Principal 1a, Barcelona



ACCIÓ, co-financed by the participating companies. 


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