Innovation in processes through the development of new intelligent systems based on the neurodesign of habitat products


The NEUROHÁBITAT project will explore the potential of neurodesign and the neurousability of habitat products using a new generation of technologies based on artificial intelligence algorithms. The main objective is to extend the incorporation of new design requirements and evidence relating to the user experience (functional and emotional) extracted from the interactions and objective responses of users in a real environment.

Above all, the NEUROHÁBITAT project will make it possible to extend and enhance the decision-making by manufacturers and designers of habitat products, thanks to the availability of new sources of objective data or empirical evidence relating to their performance. In addition, by way of the digitization of processes, the project provides a concrete response to the challenge of an adaptive or dynamic updating of the design of a habitat product, transcending the customization that can be introduced in the phases of the usual production process (that is, the initial stage of gathering information regarding the user, the design and the manufacture of the product).


Results transferable to companies

The results of the project will be applied to the digitization and improvement of processes within the value chain of the manufacture, design, distribution and installation of products in the habitat sector. This will specifically benefit:

  • Habitat product designers, manufacturers and distributors. By facilitating the transition from a deterministic or static product design (traditional orientation) to an adaptive, dynamic, more customized product design, a continuous relationship can take shape between product manufacturer, distributor and specifier and customers and end users, well after the product has been sold.
  • Habitat product specifiers (such as interior design studios or architects). By having greater access to more customized products and to new empirical data relating to the performance of products and to their influence over the composition of the space, they will be able to consolidate their layer of differential value with respect to the projects they manage.
  • Project promoters or space managers. Facilitating their decision-making in the final acquisition of habitat products will enable them to provide the end user with a higher Quality of Experience and offer products that more closely match the design of the general experience of the space.



The NEUROHÁBITAT project is co-financed by ACCIÓ, Catalonian agency for business competitiveness within the framework of the program of Aid for Development and Innovation Projects.