- Experimental implementation of an Integrated System of Virtual Reality and Augmented Reality in furniture
SIRVA is a project that will develop a novel system that integrates virtual reality and augmented reality in the furniture distribution process.
The application of these technologies for the furnishing and decoration of spaces, allows participating companies to develop competitive differentiation strategies in marketing based on the visualization of products in virtual environments.
SIRVA will develop solutions that take into account the specificities of the two distribution channels in which the participating companies operate: retail and contract.
Execution period: 01/09/2018 - 30/03/2019
Applicable results for companies
Application of open source solutions for product visualization for home and contract equipment through virtual reality and augmented reality systems.
The development of this type of solutions is expected to be useful, with the adaptations corresponding to each business model, for companies along the value chain:
- Manufacturers of furniture and other products for home and contract equipment
- Distributors: both physical store and e-commerce
- Specifiers (architects and interior designers)
Aid Program for Innovative Business Groups of the Ministry of Economy, Industry and Competitiveness (AEI-010500-2018-172).